Diet Coke is by no means new to the beverage scene, but with all the hype the carbonated cola has been getting lately, it certainly feels that way. With social media—specifically Gen Z—dubbing the ...

For Coca-Cola - the most popular soft drink in the country according to data aggregator Statista — what's old will soon be new again. The returning drink should be welcome news for the nearly 70% of ...

Would you give up soda? Well, a group of Diet Coke- and Coca-Cola-obsessed USA TODAY journalists decided to try. I have been drinking Coca-Cola for as long as I can remember. I've tried to quit ...

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being desirable on their own terms. Imagine, if you dare, another version of our world ...