Few companies understand what Gen Z wants as well as Depop. The fashion-resale platform has 30 million registered users—and 90% of its active users are under the age of 26. They use the site not only ...
Just about every company and brand wants to understand how Gen Z operates. But few are as tapped into this generation as Depop, the social shopping app that launched in 2011 and has since grown to 30 ...
From closet cast-offs to coveted finds, younger shoppers are turning to second-hand clothes on Depop. Increasingly, it’s the ...
Depop was once imagined as the future of sustainable fashion. When it was founded in 2011, the resale platform offered itself as an antidote to fast fashion: a community marketplace where clothes that ...
With bargains on secondhand treasures, and a social media feel, the e-commerce app has taken the “energy” of a good thrift store online. By Max Berlinger Jeremyn Lee is a fan of luxury labels like ...
Kelley Heyer is a Pisces. So when she found a mermaid-blue vintage dress on eBay for under $60, she knew it would be the perfect base for her birthday dress. With the help of a friend, Heyer spent ...
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