Add Yahoo as a preferred source to see more of our stories on Google. @joolieannie via TikTok Every year, Dictionary.com’s Word of the Year reflects the cultural moments and trends that shaped us, ...

First it was brat summer. Now social media users and celebrities are embracing a demure fall. Flaunting choices and styles that are “very demure” is TikTok's latest trend. It's all about being mindful ...

Here's why you've been seeing the term everywhere this week Jools Lebron/TikTok (2) Move over, brat summer — it's time for demure fall. After TikTok creator Jools Lebron posted a video of how she gets ...

As brat summer draws to a close, many are getting ready to welcome a "demure fall." You may have noticed content creators on your TikTok feed talking about being “very mindful,” “very cutesy,” or — ...

Dictionary.com has revealed its pick for the 2024 word of the year, and TikToker Jools Lebron is to thank for sparking the "very mindful" craze. The word of the year is "demure," which has been around ...

"Demure" is Dictionary.com's word of the year, with all the credit for its popularity going to lifestyle and beauty influencer Jools Lebron and her catchphrase, "very demure, very mindful." "Demure" ...

After a long, hot brat summer, the time has come to be more demure — at least according to creator @joolieannie, aka Jools Lebron, whose TikTok about being demure went viral on Aug. 5. “You see how I ...

In case you missed it, demuremaxxing is taking over TikTok. As previously reported by the Daily Dot, everyone is obsessed with being “very demure, very mindful” after a video by creator Jools Lebron ...

It's a saying you might have heard on social media or perhaps a friend has said it: "very mindful, very demure." The newest internet trend is thanks to a Chicago-based TikTok content creator who goes ...

Are these names very mindful and cutesy? In the wake of the “demure” trend taking over social media popularized by TikTokker Jools LeBron, parents are taking the fad one step further. They’re naming ...