Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Database marketing outsourcing is a strategic transaction for retailers. This type of outsourcing can facilitate the integration of diverse marketing channels e.g., web, social media, catalog and ...

After the internet went mainstream in 1991, marketing stayed relatively the same for the next 15 years. It wasn't until big data fully emerged as a treasure trove of business intelligence in 2005 that ...

Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

Digital marketing means promoting and selling products or services using the internet and digital tools like websites, mobile apps, social media, search engines, emails, and more. It helps companies ...