I pity the fool that gets between me and my lunch – but that’s precisely what the server behind the counter did last time I was at my favorite burger joint. As I placed my order, he asked for my phone ...

As vehicles become increasingly connected and autonomous, the collection and utilization of in-car data have surged, raising ...

The landscape of data security and privacy is constantly changing. With a Gartner survey revealing that almost half of organizations with more than 11 marketing channels are increasing first-party ...

As privacy concerns grow, consumers and businesses alike are rethinking how data is collected and used. A cultural shift toward transparency and accountability is paving the way for privacy-first ...

With data privacy as a core tenet of operations, companies will be better prepared to navigate the unknown—all while providing an improved client experience.

Kentucky will implement a comprehensive consumer data privacy framework on Jan. 1, 2026, establishing new rights for ...

A class of consumers sued Amazon.com, Inc. on Wednesday, claiming the technology company secretly tracked and sold their sensitive data without their consent. Plaintiff Felix Kolotinsky brought the ...

Just 1 in 5 U.S. consumers trust retailers to use their data responsibly, according to a Press Ganey Forsta survey of 2,000 people released Wednesday. However, more than two-thirds of U.S. consumers ...

In today’s fiercely competitive, data-driven marketing landscape, the pursuit of accurate customer insights is critical for businesses aiming to thrive. Customer data serves as the cornerstone of ...