Data Hub provides deeper insights into first-party grocery shopping data and customer behaviors, including lifetime value and ...
Snowflake is enhancing its data clean room product following its acquisition of Samooha in December. Growing privacy legislation and loss of identifiers have increased use of clean rooms in marketing.
A few years ago, “data clean rooms” were all the ad tech trades could talk about. The relatively new technology was one that ...
The Federal Trade Commission published a blog post last week warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card. And the first paragraph is a doozy. “Don ...
NIQ, a leading consumer intelligence company, today announced the launch of its data clean room on Snowflake, designed to enable both data enrichment and outcome measurement for leading marketers ...
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Data clean rooms: What you need to know
The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — ...
LiveRamp (RAMP) recognized for extensive partner network, interoperable architecture, and native activation SAN FRANCISCO--(BUSINESS WIRE)-- LiveRamp (NYSE: RAMP), the leading data collaboration ...
SAN FRANCISCO--(BUSINESS WIRE)--Habu, the Global Innovator in Data Clean Room Software, today announced a partnership with Narrative, the data collaboration platform that makes it easy for ...
Instacart (CART) debuts Data Hub clean room at CES, giving CPGs privacy-safe grocery data for audience planning, measurement, ...
Plus: How Kellanova Uses Data Clean Room Technology, X Plans A WhatsApp Competitor, MLB Invests In Pro Softball League, LinkedIn Launches Updates To B2B Video Ads Marketers are preparing to take the ...
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