Tesla has had trouble selling Cybertrucks. Credit Elon Musk's political involvement, recalls, and build quality issues, or perhaps just a lack of demand. Tesla has been offering discounts to try to move Cybertruck inventory. We're a long way off from when Musk was projecting building 250,000-300,000 per year.

Tesla’s Cybertruck now features marketing imagery that’s strikingly similar to Ford’s material. Cybertruck’s new ads highlight everyday truck uses, resembling F-150’s marketing strategy. After disappointing sales,