In an uncertain business environment and tight economic conditions, customer testimonials should never be taken for granted or underutilized—especially the ones captured on video. Sharing this type of ...

Regardless of the business niche or industry, establishing trust and authenticity is paramount, in an era of digital skepticism, companies must continually provide tangible evidence of their product’s ...

Tired of ads? Subscribers enjoy a distraction-free reading experience. Click here to subscribe today or Login. A customer video testimonial is yet another open-secret in marketing that can have a ...

Mad Men-style advertising, based on interrupting the audience's entertainment or news-gathering experience, is still with us—but most marketers these days recognize that it's unsteady on its feet ...

Growing a successful company requires marketing, promotions and advertisements to bring attention to your product and ultimately increase your sales. Advertisements can include direct mail campaigns, ...

Customer testimonials are a valuable way to build trust in your brand. To a potential customer, a testimonial is similar to a personal recommendation for a product or service. Videos are also an ...