Does your company make widgets -- or meet customer needs? According to research by Kellogg professor Gregory Carpenter, taking the latter attitude is an important way to ensure customer loyalty and ...

Effective sales strategies for small businesses are strategies that focus on unique customer needs, by customer segment. A customer orientation to the establishment of sales strategies can enable ...

Which aspects of business a firm is focused on depends on its market position and relative exposure to its industry and to the public. A small, local retail firm is likely to be more focused on ...

The capacity for a firm to innovate often depends on how customer oriented it is. As I show in a research paper published back in 1997 this dynamic leads to better products and easier marketing, ...

The operation of all business enterprises is guided by some overriding, decision-making philosophy. In today's market a "customer orientation" philosophy has been widely adopted. This philosophy can ...

Ensuring a business is customer orientated is a “constant work in progress”, according to Direct Line Group’s (DLG) managing director for marketing and digital, Mark Evans. The insurance firm has ...

Mintz, Ofer, Imran S. Currim, and Rohit Deshpandé. "National Customer Orientation: A Framework, Propositions and Agenda for Future Research." European Journal of Marketing 56, no. 4 (April 2022): 1014 ...

It is normal for someone working at a company – especially if they’ve been there a few years – to think they know what their customer wants and needs. Mark Ritson made the point that it’s not only ...

Mintz, Ofer, Imran S. Currim, and Rohit Deshpandé. "National Customer Orientation: An Empirical Test across 112 Countries." Marketing Letters 34, no. 2 (June 2023 ...

Whenever I have asked CEOs to describe the kind of culture they would like to have, the most common answer is a customer-oriented culture or a performance-oriented culture. Part of developing this ...