Creating an engaging and memorable customer experience is no longer just an option for businesses aiming to thrive in today’s competitive market; it’s an outright necessity, but not one which is easy ...

Customer journey optimization helps you understand, refine, and improve every interaction a customer has with your brand. It combines analytics, automation, and real-time personalization to increase ...

The art of crafting analytics dashboards goes far beyond displaying metrics on a screen. For marketing managers responsible for customer experience, these dashboards become the primary vehicle for ...

Forbes contributors publish independent expert analyses and insights. Boost sales by optimizing the customer journey. Map every touchpoint from awareness to post-purchase, eliminating friction and ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

This is the first of a three-part series examining how companies are transforming their customer experience strategies through the use of technology. Artificial intelligence is fast becoming must-have ...

Award recognizes Keysight’s leadership in delivering a unified, AI-driven customer support experience that accelerates customer success and satisfaction SANTA ROSA, Calif.--(BUSINESS WIRE)-- Keysight ...

PORTLAND, Ore.--(BUSINESS WIRE)--As organizations rush to adopt AI, a data-driven focus is foundational — not only to fuel better AI, but to avoid sacrificing long-term customer value for short-term ...

Customer engagement is a top priority at businesses—and for good reason. Consumers say they will tolerate three bad experiences before leaving the company for good. That may help to explain why 65% of ...

However, a majority of survey respondents, 89% to be exact, indicated they have plans to connect and optimize engagements to deliver richer customer experiences over the next 12 months. The ...