OK, you purchased traffic counters, had them installed in your stores and started collecting data -you may even have some interesting graphs and charts to show for your investment, but now what? How ...

Missed sales opportunities can translate to enormous missed sales revenue over time. For example, if your business misses a single $25 average sale each day, you'll lose sales revenues of $9,125 in ...

Conversion funnels are essential for any business looking to maximize sales and drive customer engagement. By analyzing each step of the funnel, companies can identify opportunities to optimize their ...

Trying to figure out exactly where all your traffic is coming from, and which source of traffic is most likely to actually purchase something, is extremely valuable information. Companies spend ...

With thousands of options available at the click of a button, standing out as an e-Commerce retailer is one of the most difficult tasks facing online businesses today. Brick-and-mortar retailers have ...

At SMX West last month, Google offered early looks at the new customer value reporting and value rules in Google Ads. The company first teased these features in the Google Ads UI at Google Marketing ...