Investors are writing eight- or nine-figure checks for creator economy startups, but influencers aren't a focus as AI and ...

I think that 2025 was the year where the algorithm completely took over, so followings stopped mattering entirely,” LTK CEO ...

FaZe Clan's influencer exodus exposes a key risk for creator-economy companies that rely directly on talent to make money.

After a turbulent period of irrational exuberance followed by skepticism, the creator economy appears poised for its second major growth cycle, with M&A activity forecast to accelerate significantly ...

Every generation of top creators started as teenagers. New social media bans could cut off the pipeline that built the entire ...

The content creation economy is booming, but the language we use to describe it often falls short. Terms like “creator” and “influencer” are frequently used interchangeably, yet they represent ...

NEW YORK, Nov. 20, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today released its 2025 Creator Economy Ad Spend & ...

In Hollywood, actors do not wait half a year to get paid. Under SAG-AFTRA contracts, residuals are distributed within 30 to 60 days of the union receiving payment from studios. That is the standard in ...

The Mandala Beach on the Cannes Croisette was a hive of budding business activity at the Lions Creativity festival this month. Sure, the Madison Avenue brands were strutting, as usual, and everyone ...

A look at how leading creators maintained momentum and unlocked new collaborations despite controversy in 2025 ...

Everyone wants to be a creator, but few know how to turn it into a thriving career. From adopting a business-owner mindset to identifying “winning concepts” and monetizing them like a pro, this is ...

I was singing its praises (sort of) just six months ago. Was I that wrong? Meh. Not really. I think I was just early. And I’m probably early here too. I’m not saying the creator economy is over. I’m ...