A fascinating shift is occurring in consumer behavior, with recent studies showing that feeling an emotional connection with a business may matter more than customer satisfaction to today’s consumers.

Restaurant industry prices have increased on average by 60 percent since 2014, which means higher costs and often less happy customers, with three in four now considering fast food a “luxury” purchase ...

Agency leaders share how emotion shapes trust, loyalty and long-term impact, revealing why the way brands make people feel ...

Building brand loyalty today requires more than just low prices, discounts, deals and referrals for deeper, lasting relationships with customers. Building brand loyalty now hinges on creating an ...

Storytelling is not just a tool, it's a potent strategy that breathes life into a brand and creates emotional connections with customers. It's about humanizing a brand, presenting it as more than just ...

In the ever-evolving landscape of restaurant marketing, brands are constantly seeking innovative ways to capture the attention and loyalty of their target guests. One trend that has gained significant ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Subject matter experts run the risk of losing their audience to overly complex and scientific messaging, as is the case in many technical industries. After all, what’s exciting to an engineer may not ...

To stay ahead of CX trends, brands must take advantage of technology to personalize experiences at scale and create genuine connections with customers. Whatever the product or service, customers have ...

With the Disney Destiny launching service in November, following the Treasure in December 2024, Disney Cruise Line has ...

Opinions expressed by Entrepreneur contributors are their own. According to Clutch, 64% of small businesses have a digital footprint on the web, and each is trying to win as many customers as possible ...