Ishikawa, Japan-- Consumer purchasing decisions can be considered as a form of preference-based human reasoning. There are two major schools of thought on preference. While mentalism asserts that ...

The Economic Journal was first published in 1891 with a view of promoting the advancement of economic knowledge. Today, The Economic Journal is among the foremost of the learned journals in economics.

Microeconomics is a subset of economics that focuses on the actions of the individual participants in the economy, including individual consumers and businesses. Unlike macroeconomics, which focuses ...