With consumers craving personalized and curated experiences online now more than ever, the role of big data in the marketing ecosystem has never been more important As third-party cookies and IDFA ...

Caryn Wasser is chief brand officer at Little Spoon, the largest online baby and kids food company in the U.S. With a ...

For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...

Today’s consumers have access to more information than ever before—and the power to make their own healthcare decisions. As a result, consumer insights have become a necessity. From marketing ...

Recent studies in the field of wine research indicate a multifaceted picture in which consumer behaviour is increasingly influenced by sustainability concerns, cultural perceptions and diverse ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

JCPenney wants consumers to reconsider what they think they know about the 123-year-old department store chain. To do so, the retailer is launching an ambitious multistep marketing campaign that will ...

Discover how direct-to-consumer advertising targets buyers, its role in various industries, and why FDA regulations matter. Unlock key insights to enhance your market strategy.

Manas Gulati of #ARM Worldwide reflects on how 2025 reshaped global and Indian digital marketing, from record ad spends and ...

The healthcare payment landscape is dramatically changing. The traditional fee-for-service model is being abandoned in favor of alternative and value-based models. Pressure to reduce costs, while ...

Report highlights how acquisition efficiency, retention strategy, and advanced measurement are reshaping growth for subscription meal kit brands ...