Design culture loves the fantasy of “blue sky” thinking. No constraints. No limits. Pure imagination. It sounds liberating, but it often produces design that only works in ideal conditions for an ...

When I first started working with creative teams on brand strategy, I thought giving them total freedom was generous—a blank page, endless options, and opportunity to go wild! Turns out, the blank ...

Creativity is when people get in your way! It's a strange statement, but it's not as paradoxical as it might seem - let me explain. Forget the idea that to be creative, you need absolute carte blanche ...

The mythology of innovation often conjures images of boundless resources and complete creative freedom. However, research and corporate experience increasingly suggest the opposite: meaningful ...

Photo by xploitme via Flickr (CC BY-SA 2.0) Do constraints hinder or help creativity? As with most aspects of creative thinking, the answer is a complex yes. For decades after Alex Osborn popularized ...

Constraints focus energy. When that energy uplifts and connects, creativity flourishes. When I first started working with creative teams on brand strategy, I thought giving them total freedom was ...