Throughout my career in marketing communications, data and technology have continually reshaped how we work. Early on, as a generalist, I tackled a wide range of marketing tasks with little ability to ...

Forget the all too familiar funnel, or Seth Godin’s megaphone or even, dare I say, the latest versions of the customer journey from McKinsey and Forrester. When I visualize today’s marketing process, ...

Marketing practices in India generally try to superimpose experiences from Western books. Let me illustrate why I?m convinced that culture connect marketing is desperately required for India.

Overview:  Fewer tools win. B2B teams perform better when platforms are connected and purposeful, not stacked without a ...

Growth is back at the top of the corporate agenda. And where growth is a priority, marketing can be, too. But this time around, we're talking about a different kind of marketing than in the ...

Adyen's latest product is already helping global fashion group AWWG (Pepe Jeans London, Hackett and Façonnable) improve its customer loyalty programs & Salesforce has built an integration to offer ...

Gateley Plc became the first UK law firm to list on the Alternative Investment Market in 2015 and now operates from offices across England, Scotland and Dubai after a decade of national mergers, ...

Even in challenging economic environments, biopharma brands continue to make significant investments in direct-to-consumer and HCP marketing. Working with an experienced marketing analytics partner to ...

VANCOUVER, BC, Aug. 21, 2025 /PRNewswire/ -- Fintel Connect, the leading performance marketing technology company specializing in financial services, has announced the release of its second annual ...