This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Understanding your customers’ most valued features is ...
Imagine having to figure out which features or qualities your customers appreciate best about your product, and how much value they place on it. This is the essence of conjoint analysis, a technique ...
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A New Way to Understand Customers: The Conjoint Analysis Journey
When FreshSense, a mid-sized packaged goods company, decided to launch a new line of healthy snack bars, excitement buzzed ...
The image of a material's surface varies not only with viewing and illumination conditions, but also with the material's surface properties, including its 3-D texture and specularity. Previous studies ...
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