The U.S. Court of Appeals for the Ninth Circuit clarified the requirements for pleading and establishing a trademark infringement claim under a “reverse confusion” theory in Marketquest Group v. BIC, ...

In a split decision, the US Court of Appeals for the Ninth Circuit vacated a district court’s summary judgment and remanded the case for trial in an action brought under the Lanham Act in order to ...

With social media, influencer marketing trends and promotional activities on the upswing, the reverse confusion theory is fast gaining momentum in India. Unlike the forward confusion theory – which ...

When The Goodyear Tire and Rubber Company released its BIG FOOT TIRE, it didn’t realize that another, smaller company, Big O Tire, was already marketing a tire by the same name. The result was a court ...

Courts have generally adopted a common sense approach to the conceptual/commercial analysis in reverse confusion cases - focusing on the conceptual strength of the senior user's mark and the ...

As new brands and marks continue to proliferate, cases involving claims of reverse confusion have increased dramatically. Practitioners need to understand how courts analyse likelihood of confusion ...

When the company WildFireWeb, which owns federal registration for the mark “Tinder,” objected to the logo of Tinder the dating app, it took them to court. Federal court litigation, like the case ...

The U.S. Court of Appeals for the Ninth Circuit clarified the requirements for pleading and establishing a trademark infringement claim under a reverse confusion theory in Marketquest Group v. BIC, ...