Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Kevin Bailey Artificial ...

A proof of concept can be the pathway from idea to product. A POC can help a designer (and manager or investor) know if an idea is profitable. For example, when developing IoT smart devices and ...

New AI solution transforms early ideas into consumer-ready product concepts in minutes–powered by proprietary data and generative AI Developed in partnership with leading consumer brands including ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

Just about every business starts with a basic concept—an idea of the type of product or service it wants to provide to customers. But what ultimately separates successful businesses from those that ...

Tim Penasack, president at MESH01, brings over 20 years of corporate strategy and business development experience to the SaaS space. Product testing has long been associated with global brands—from ...

Neural Concept is demonstrating its integration with the NVIDIA Omniverse Blueprint at NVIDIA GTC, allowing attendees to run real-time simulations and optimize the SP80 racing boat’s hydrofoil. For ...

QFD (quality function deployment) is a family of tools that can help engineers during the early stages of product development. A method of assessing options for new product definition, QFD can help ...