Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals ...

It is easy for us to forget that birds and animals have a different physiology from humans and that their behavior might mean ... meaning we have three types of color-detecting cones in our ...

Severance’s use of color is not only highly intentional, it’s helpful in understanding characters’ intentions, allegiances, and behavior. For a show layered in puzzles and hidden meaning ...