Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events.

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

Minnesota Timberwolves guard Anthony Edwards is really excited that Sprite and the NBA have come together once again.

Charlotte, North Carolina-based Coca-Cola Consolidated, the nation’s largest independent Coca-Cola bottler, has reached a multiyear partnership that will designate Coca-Cola as the official soft drink ...

LIVE from Super Bowl LX: Lesson teams can learn from Seahawks, Patriots + Mock Draft 1.0 LIVE from San Francisco, Matt Harmon and Nate Tice kick off our Super Bowl week coverage with a special fantasy ...

From the original to various spin-off flavours including vanilla and cherry there are a wide range of Coca-Cola soft drinks to choose from. The soft drink giant is known worldwide for its various ...

When James Quincey became CEO of Coca-Cola in 2017, soda had broadly been in decline over its health effects. The beverage giant was embarking on an effort to diversify its reach beyond the sugary ...