Obsession. Reminds me of Elizabeth Taylor. But I'm dating myself. A fishing gear retailer that prides itself on obsessing over using the best technology has found marketing success by partnering with ...

Whether you’re chasing largemouth on the local lake or casting for redfish from the surf, Prime Day is the perfect time to gear up. This year’s deals include deep discounts on kayaks, electronics, ...

As ultra cheap Chinese tackle from sites like Temu floods into the UK, Jonathan Longden asks whether it is hurting brands and tackle shops or just offering anglers another way to save money.

Cipher Fishing has launched its brand to produce refined tackle for anglers. The brand was founded by manufacturing and business development veteran Ryan Chris and pro-anglers Cody Murray and Cody ...

According to a 2023 report from the American Sportfishing Association, there are 52.4 million recreational anglers in the United States. That is more than U.S. golfers and tennis players combined.