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How Playboi Carti’s ‘Opium’ aesthetic turned his fanbase into a cult-like sales machine
The answer is simple: Carti sells a movement. His aesthetic, built on goth-rap energy, punk chaos and vampire ... His Opium ...
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Playboi Carti Breaks Five-Year Hiatus with Chaotic Return to the Spotlight, ‘MUSIC’
Since Whole Lotta Red divided listeners, his music has thrived on chaos with unruly beats, warped or quick-spat vocals, and an aesthetic blurring the line between punk and rap ... In classic Carti ...