Revolt on MSN1d
How Playboi Carti’s ‘Opium’ aesthetic turned his fanbase into a cult-like sales machine
Other rappers flood social media with promo. Carti doesn't. Somehow, he’s still winning. The numbers behind MUSIC prove why ...
The Heights5d
Playboi Carti Breaks Five-Year Hiatus with Chaotic Return to the Spotlight, ‘MUSIC’
After years of cryptic teasers, cult-like fandom buildup, and a nearly nonexistent two-day rollout, Carti returns with MUSIC.