For B2B marketers, creating campaigns that reach and influence the right buying committee is no easy task, especially when resources are tight. And creating campaigns can often take hours - from ...

As generative AI transforms how people design, Canva's greatest challenge is keeping creativity human and meaningful. Zach Kitschke talks to Campaign about the values that propelled its rise into an ...

WICHITA, Kan. (KWCH) - Dozens of entrepreneurs gathered in Wichita on Saturday to network, sharing business strategies and struggles at the annual Create Campaign Forum. Create Campaign is a Wichita ...

A safety campaign is a way for organizations to share what they’re doing to promote workplace safety and encourage employees to take ownership of the risks present in their day-to-day lives. Creating ...

In the shadow of almost every Georgetown University Student Association presidential candidate, there is a campaign manager striving to launch the ticket to victory on Feb. 22’s election day. Tasked ...

Product seeding has become a popular marketing tactic for businesses to reach new audiences, generate buzz and increase sales. By leveraging the power of social media and influencer marketing, ...

One of the things I have learned as a creative looking to develop exciting and culturally relevant campaigns over the years has been the belief that radical empathy is essential to creating effective ...

As a result of the increasing importance of corporate social responsibility (CSR), many businesses consider only B2B partners that share their values and demonstrate a positive impact on society.

Whether you’re selling a candidate, an idea or a policy position, the currency of this business is influence and the product ...