A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. The CTA can have a direct link to sales. For example, it can instruct the ...

Recommended for pages using the Landing Page or Full Width page layout, this content type allows you to stylize your website's primary calls to action. A call to action, as its name implies, is ...

The call to action in your marketing materials—whether on a printed flyer or in an email campaign—is one of the most important elements in a campaign. If you do not include a solid call to action, you ...

Here are five call to action copywriting tips you can use right now to increase conversions and sales.