Everyone wants to talk about over-the-top (OTT) and connected TV (CTV) right now, but they’re often confused for one another. They’re also used interchangeably by many marketers, brands, and sometimes ...
WPP Media and Criteo are uniting as commerce media and CTV continue to converge. The partnership weds Criteo’s supply-side platform (SSP), Commerce Grid, and rich set of data signals with WPP Media’s ...
The Trade Desk’s TTD Connected TV or CTV business continues to gain momentum. Total revenues for the second quarter of 2025 grew 19% year over year to $694 million, outpacing the broader digital ad ...
App marketers can now unlock a new performance channel to grow their user base with cost per install buying across AppLovin’s massive, premium CTV supply PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin ...
The healthy tension between art and commerce – or content and commerce, if you want to be less pretentious about it – has always been tricky to maintain. And as any of us who work in digital media can ...
Innovid will be merged with Flashtalking to create a new omnichannel platform that can act as an independent alternative to Google, executives said. Mediaocean gains a specialist in CTV advertising ...
Pharmaceutical advertising is finding its greatest success in the digital realm through the interactive connected TV (CTV) format, well outpacing the performance of other video formats. A recent ...
Connected TV advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. Growth categories included household ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. CTV advertising enables marketers to reach their audiences with high-quality and engaging ...
WASHINGTON—As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly the growth of CTV political advertising and programmatic ...
The Trade Desk (TTD) is benefiting from higher Connected TV (“CTV”) adoption amid the convergence of internet and television programming. This particular growth driver is fast becoming the focus of ...
At a time when CTV/streaming services have overtaken conventional linear TV -- both broadcast and cable -- in terms of share of total viewing, a new analysis of publicly reported data for the second ...
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