Wurl, a leader in the streaming TV industry, today released an iteration of The CTV Trends Report – a collection of ...

The study, "Counterfeit Connected TV and the Digital Ad Industry’s Failure to Detect, Deter, and Disrupt Fraudulent Inventory ...

Advertisers are steadily adopting connected TV as the starting point for their media strategies, but they are concerned about ...

Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...

Powered by VDO.AI proprietary CTV technology, the campaigns successfully engaged audiences across leading media platforms, ...

Teads has released research with the MediaMento Institute showing its CTV HomeScreen ads capture attention significantly ...

Using in-lab eye-tracking and brand recall surveys with 100 Smart TV viewers, the study found that Teads’ CTV HomeScreen ads outperformed traditional skippable formats, with 3D ads capturing attention ...

According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand awareness as ...

At a time when CTV/streaming services have overtaken conventional linear TV -- both broadcast and cable -- in terms of share of total viewing, a new analysis of publicly reported data for the second ...

While shoppable ads are gaining traction and were a clear focal point during this year’s NewFronts/Upfronts, shopping on CTV isn’t the same as shopping on mobile or desktop—and treating it that way ...

BMW India, in partnership with Interactive Avenues, has launched a series of connected TV (CTV) campaigns in collaboration ...