With cultural impact and unmatched reach, live sports are redefining how marketers build brands and measure outcomes on CTV.
New platform gives brands and agencies direct access to premium live sports and family-safe audiences. DALLAS, TX / ACCESS ...
MediaRadar, the industry-leading Marketing Intelligence platform, today announced a major expansion into Live Streaming Sports—delivering weekly tracking of ad spend and creative across exclusive ...
LightBoxTV, the Total TV planning and workflow platform, has integrated with Caria’s API to simplify campaign execution across linear and connected TV (CTV). The integration is already live and in ...
This past August, Spectrum Reach, which is Charter’s advertising sales arm, took a step further toward that goal via a ...
Teads has released research with the MediaMento Institute showing its CTV HomeScreen ads capture attention significantly ...
The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open ...
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