App marketers can now unlock a new performance channel to grow their user base with cost per install buying across AppLovin’s massive, premium CTV supply PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin ...

LinkedIn isn’t just a convent of buttoned-up office avatars and thinkfluencers. For years, LinkedIn has been an online advertising platform for B2B marketing, hiring campaigns, audience extensions and ...

LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...

Connected TV (CTV) advertising has yet to live up to its potential. We were promised a channel that combines the engaging and immersive qualities of big-screen video creative with the data-driven ...

Pharmaceutical advertising is finding its greatest success in the digital realm through the interactive connected TV (CTV) format, well outpacing the performance of other video formats. A recent ...

WPP Media and Criteo are uniting as commerce media and CTV continue to converge. The partnership weds Criteo’s supply-side platform (SSP), Commerce Grid, and rich set of data signals with WPP Media’s ...

In this exclusive byline, Wieger Holvoet, programmatic technical lead GAM team at Dentsu, outlines how applying contextual-AI can help marketers reach campaign-relevant audiences in CTV, highlighting ...

At a time when CTV/streaming services have overtaken conventional linear TV -- both broadcast and cable -- in terms of share of total viewing, a new analysis of publicly reported data for the second ...