Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will ...

Connected TV advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. Growth categories included household ...

Connected TV (CTV) advertising has yet to live up to its potential. We were promised a channel that combines the engaging and immersive qualities of big-screen video creative with the data-driven ...

U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify and TVision ...

LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...

NEW YORK—In a landmark agreement to overtake the burgeoning connected TV (CTV) advertising market, Amazon Ads and Roku today announced a new integration that gives advertisers access to the largest ...