Advertisers are steadily adopting connected TV as the starting point for their media strategies, but they are concerned about ...
The MIB has told BARC that it needs to include CTV viewership in its audience measurement framework since more consumers are ...
For much of the past decade, The Trade Desk built a reputation for consistency. The company routinely outpaced ...
According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand awareness as ...
TSN, CTV and CTV2 are Canada's home for football on television, and the exclusive broadcast partner of the NFL in Canada.
Innovations like shoppable ads, QR code overlays, and pause-screen takeovers are turning passive viewership into active engagement, creating seamless pathways to direct action. The pace of change in ...
A gay throuple has adopted a 3-year-old baby girl in Canada and is fighting for their regional government to recognize the ...
New platform gives brands and agencies direct access to premium live sports and family-safe audiences. DALLAS, TX / ACCESS ...
Canada will announce on Tuesday that it is going ahead with a threat to slap retaliatory tariffs on U.S. goods after Washington said it would impose punitive measures on Canadian aluminum imports, CTV ...