Global open programmatic connected TV ad spend totaled $5.3 billion in Q3 — up just 2% versus Q3 2022, according to estimates in Pixalate’s Global CTV Ad Supply Chain Trends report for the quarter.

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.

MENLO PARK, Calif.—Streaming channel provider Future Today has launched its Future Today Marketplace, a new connected TV (CTV) advertising platform that offers more than 1.5 billion privacy-safe, ...

SAN FRANCISCO—Consumer data platform provider Hightouch has announced a new solution it said will streamline and accelerate connected TV (CTV) advertising. This unified offering allows advertisers to ...

The global installed base of Smart TVs and Connected TV (CTV) devices will reach 4.2 billion units by 2030, growing at a CAGR of 9.6% from 2.65 billion in 2025, according to the latest report from ...

NEW YORK, Sept. 23, 2025 (GLOBE NEWSWIRE) -- Kargo, the leading creative optimization platform, today unveiled its reimagined approach to Pause Ads on connected TV (CTV), bringing elevated design and ...

PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile ...

IRVINE, Calif.— CTV and programmatic ad provider Viant Technology Inc. has announced a new integration of its DSP with Wurl that provides advertisers with scene-level CTV targeting and measurement The ...

SASKATOON, Canada (WKRC) — A McDonald's regular said he got a $580 ticket for opening the fast-food chain's app in the drive-thru. McDonald's customer Mason Prima spoke to Canada-based CTV News on ...