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Are Broadcasters Selling CTV The Right Way?

As local TV broadcasters lean further into connected TV (CTV), it’s worth asking a strategic question: Are we selling it the right way or just the way we learned to sell digital? When I was leading a ...
TV Technology

Viant and Wurl Partner on Scene-Level CTV Targeting and Measurement

IRVINE, Calif.— CTV and programmatic ad provider Viant Technology Inc. has announced a new integration of its DSP with Wurl that provides advertisers with scene-level CTV targeting and measurement The ...
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It’s Time To Step On The Gas: Why Broadcasters Must Embrace CTV Distribution

Recently, during a discussion with a group of broadcasters, someone asked, “Does FAST and CTV distribution of our news content accelerate cord-cutting?” My answer was direct: Absolutely not. Over the ...
The Bakersfield Californian

AdRoll and Innovid Partner to Deliver Independent, Outcome-Based CTV Measurement

Integration of InnovidXP into AdRoll’s Platform Provides Always-On Visibility, Helping Marketers Tie CTV Exposure Directly to Business Results SAN FRANCISCO and NEW YORK, Sept. 25, 2025 (GLOBE ...
Business Insider

Magnite Acquires streamr.ai to Unlock Small Business Advertising Spend for CTV Publishers

NEW YORK, Sept. 09, 2025 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, today announced the acquisition of streamr.ai, a platform specializing in AI ...