SAN FRANCISCO—Consumer data platform provider Hightouch has announced a new solution it said will streamline and accelerate connected TV (CTV) advertising. This unified offering allows advertisers to ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.

As local TV broadcasters lean further into connected TV (CTV), it’s worth asking a strategic question: Are we selling it the right way or just the way we learned to sell digital? When I was leading a ...

WASHINGTON—As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly the growth of CTV political advertising and programmatic ...

The effort will allow advertisers and agencies to launch interactive campaigns across top-tier publishers. When you purchase through links on our site, we may earn an affiliate commission. Here’s how ...

NEW YORK, Sept. 23, 2025 (GLOBE NEWSWIRE) -- Kargo, the leading creative optimization platform, today unveiled its reimagined approach to Pause Ads on connected TV (CTV), bringing elevated design and ...

SASKATOON, Canada (WKRC) — A McDonald's regular said he got a $580 ticket for opening the fast-food chain's app in the drive-thru. McDonald's customer Mason Prima spoke to Canada-based CTV News on ...

Innovid will be merged with Flashtalking to create a new omnichannel platform that can act as an independent alternative to Google, executives said. Mediaocean gains a specialist in CTV advertising ...

IRVINE, Calif.— CTV and programmatic ad provider Viant Technology Inc. has announced a new integration of its DSP with Wurl that provides advertisers with scene-level CTV targeting and measurement The ...

REDWOOD CITY, Calif., and NEW YORK—PubMatic and Spectrum Reach, the advertising sales business of Charter Communications, have announced a new partnership that will see Spectrums ad inventory made ...