With cultural impact and unmatched reach, live sports are redefining how marketers build brands and measure outcomes on CTV.

TripleLift, the world's leading Creative SSP, today released its "Taking a Pause" report, an in-depth study exploring how creative innovation is transforming connected television into a channel that ...

Kargo’s first partner for Pause Ads is Future Today, a leader in the free ad-supported streaming TV (FAST) space. The partnership highlights Future Today’s innovation in delivering premium ad ...

CTV advertisers are seeing lower returns on some campaigns because they use precision-based targeting rather than ...

According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand awareness as ...

Powered by VDO.AI proprietary CTV technology, the campaigns successfully engaged audiences across leading media platforms, ...

Canada’s iconic coffee chain is charging more for the drink, reflecting a wider trend of jittery coffee prices.