The study, "Counterfeit Connected TV and the Digital Ad Industry’s Failure to Detect, Deter, and Disrupt Fraudulent Inventory ...
Advertisers are steadily adopting connected TV as the starting point for their media strategies, but they are concerned about ...
LG Ad Solutions, a global leader in advanced Connected TV (CTV) advertising, today released a new report, The Art and Science ...
According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand awareness as ...
Today, FreeWheel, the leading global technology platform for the streaming advertising ecosystem, and Roku, the #1 TV streaming platform in the U.S.*, announced a major expansion of their longstanding ...
Viant continues to invest in outcome-driven CTV advertising, highlighted by its acquisition of IRIS.TV, a leading provider of ...
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KERV.ai Unveils Industry’s First Object-Level Contextual Marketplace for OLV & CTV Video Inventory
KERV.ai, the leader in AI-powered video analysis, performance, and monetization, announced the launch of its Contextual ...
Innovations like shoppable ads, QR code overlays, and pause-screen takeovers are turning passive viewership into active engagement, creating seamless pathways to direct action. The pace of change in ...
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