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Are Broadcasters Selling CTV The Right Way?
As local TV broadcasters lean further into connected TV (CTV), it’s worth asking a strategic question: Are we selling it the right way or just the way we learned to sell digital? When I was leading a ...
REDWOOD CITY, Calif., and NEW YORK—PubMatic and Spectrum Reach, the advertising sales business of Charter Communications, have announced a new partnership that will see Spectrums ad inventory made ...
PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile ...
NEW YORK—In a landmark agreement to overtake the burgeoning connected TV (CTV) advertising market, Amazon Ads and Roku today announced a new integration that gives advertisers access to the largest ...
WASHINGTON—As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly the growth of CTV political advertising and programmatic ...
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