WASHINGTON—As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly the growth of CTV political advertising and programmatic ...
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Are Broadcasters Selling CTV The Right Way?
As local TV broadcasters lean further into connected TV (CTV), it’s worth asking a strategic question: Are we selling it the right way or just the way we learned to sell digital? When I was leading a ...
Powered by VDO.AI proprietary CTV technology, the campaigns successfully engaged audiences across leading media platforms, ...
REDWOOD CITY, Calif., and NEW YORK—PubMatic and Spectrum Reach, the advertising sales business of Charter Communications, have announced a new partnership that will see Spectrums ad inventory made ...
A local news station in Prince George's County is slated to be shut down due to budget cuts. Eliminating CTV would save hundreds of thousands of dollars, but it also would mean the loss of community ...
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