With cultural impact and unmatched reach, live sports are redefining how marketers build brands and measure outcomes on CTV.

MediaRadar, the industry-leading Marketing Intelligence platform, today announced a major expansion into Live Streaming Sports—delivering weekly tracking of ad spend and creative across exclusive ...

New platform gives brands and agencies direct access to premium live sports and family-safe audiences. DALLAS, TX / ACCESS ...

Paramount Australia and LG Electronics (LG) have announced a partnership that marks a significant milestone in the evolution ...

The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open ...