With cultural impact and unmatched reach, live sports are redefining how marketers build brands and measure outcomes on CTV.

New platform gives brands and agencies direct access to premium live sports and family-safe audiences. DALLAS, TX / ACCESS ...

With the razzle-dazzle portion of the upfronts long over, the ad industry is now learning the impact of those presentations. We may be facing the largest scatter market we’ve ever experienced, which ...

The FreeWheel Video Marketplace Report (VMR) highlights the changing dynamics of how enterprise-class content owners and ...

The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open ...