With cultural impact and unmatched reach, live sports are redefining how marketers build brands and measure outcomes on CTV.

I’ve spent the past two years digging directly into the weeds of all things streaming and video ad tech. It’s messy in there, let me tell you. And next week, I get to lift the hood on the hottest ...

CTV Composer One of Many Solutions Innovid Offers to Empower Advertisers to Connect & Engage with Audiences as TV Moves to 100% Digital NEW YORK--(BUSINESS WIRE)-- Innovid (NYSE: CTV), an independent ...

New platform gives brands and agencies direct access to premium live sports and family-safe audiences. DALLAS, TX / ACCESS ...

Are you a print subscriber? Activate your account. By Jon Springer - 6 hours 24 min ago By Garett Sloane - 9 hours 51 min ago By Tim Nudd - 11 hours 57 min ago 12 hours 2 min ago By Ad Age and ...

If the past six months have shown us anything, it’s that streaming isn’t just a major player in sports—it’s rewriting the playbook. Netflix broadcast NFL Christmas games for the first time, Amazon ...

The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open ...

The study, "Counterfeit Connected TV and the Digital Ad Industry’s Failure to Detect, Deter, and Disrupt Fraudulent Inventory ...

Connected TV (CTV) advertising has yet to live up to its potential. We were promised a channel that combines the engaging and immersive qualities of big-screen video creative with the data-driven ...

The Trade Desk’s TTD Connected TV or CTV business continues to gain momentum. Total revenues for the second quarter of 2025 grew 19% year over year to $694 million, outpacing the broader digital ad ...

CTV Edmonton reporter Jessica Robb was doing a live remote on the six o’clock news when she began jumbling her words as she spoke to anchor Nahreman Issa. “Sorry ...