Despite rumblings out of the US that marketers are moving spend away from connected TV (CTV) and back to linear, Australian advertisers are embracing the medium with enthusiasm as inventory grows and ...

OTTAWA -- Canada's broadcast regulator on Friday signed off on CTVglobemedia's takeover of broadcaster Chum Ltd. but ruled that five free, over-the-air Citytv stations must be excluded from the final ...

Findings from brands and agencies performance media partner Digital Remedy’s report, CTV/OTT: The Next Frontier of DTC Marketing, which surveyed US-based direct-to-consumer (DTC) marketers to ...

The Trade Desk (TTD) stock faces a bearish outlook amid slowing growth and lost partnerships. Learn why caution is advised ...

While D2C marketers have been relatively slow to invest in connected TV (CTV), their spend has been creeping up along with recognition of CTV’s targeting and ability to measure online and offline ...

Every year, pharma companies spend billions of dollars in the U.S. on TV advertising. But the industry’s media planning and buying are still based largely on assumptions grounded in traditional linear ...

Connected TV continues to see rapid growth projections -- seemingly versus other popular digital media platforms, according to eMarketer. This year CTV will see a 7.7% rise in media time spent per day ...

Integration of InnovidXP into AdRoll’s Platform Provides Always-On Visibility, Helping Marketers Tie CTV Exposure Directly to Business Results ...