Partnership Expands Super League’s Playable Media Solutions for Global Brands Across Proven, High Volume Advertising Channels ...

The study, "Counterfeit Connected TV and the Digital Ad Industry’s Failure to Detect, Deter, and Disrupt Fraudulent Inventory ...

Advertisers are steadily adopting connected TV as the starting point for their media strategies, but they are concerned about ...

The main market opportunities include expanding smart TVs with new applications in commerce, gaming, fitness, and smart home integrations. There's potential for health services, interactive shopping, ...

With cultural impact and unmatched reach, live sports are redefining how marketers build brands and measure outcomes on CTV.

According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand awareness as ...

Powered by VDO.AI proprietary CTV technology, the campaigns successfully engaged audiences across leading media platforms, ...

Connected TV was a star of AdExchanger’s Programmatic I/O show in Las Vegas this week. And I’m not just saying that because I get paid to write about how cool streaming is. Ad tech experts agree with ...

The Africa Channel said it is working with Multimerica AdEX to give advertisers an opportunity to sponsor culturally relevant content across connected TV at scale. In 2023, The Africa Channel ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today released the findings of its latest streaming survey in “The ...

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before... There’s a ...

LightBoxTV, the Total TV planning and workflow platform, has integrated with Caria’s API to simplify campaign execution across linear and connected TV (CTV). The integration is already live and in ...