If you are familiar with watching any kind of videos, and you haven’t been living under a rock, then you know that the world of internet-connected TV (or CTV) is huge. With the explosion of YouTube, ...

App marketers can now unlock a new performance channel to grow their user base with cost per install buying across AppLovin’s massive, premium CTV supply PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin ...

The Trade Desk’s TTD Connected TV or CTV business continues to gain momentum. Total revenues for the second quarter of 2025 grew 19% year over year to $694 million, outpacing the broader digital ad ...

Everyone wants to talk about over-the-top (OTT) and connected TV (CTV) right now, but they’re often confused for one another. They’re also used interchangeably by many marketers, brands, and sometimes ...

WPP Media and Criteo are uniting as commerce media and CTV continue to converge. The partnership weds Criteo’s supply-side platform (SSP), Commerce Grid, and rich set of data signals with WPP Media’s ...

Connected TV (CTV) advertising has yet to live up to its potential. We were promised a channel that combines the engaging and immersive qualities of big-screen video creative with the data-driven ...

LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...

Connected TV advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. Growth categories included household ...

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At a time when CTV/streaming services have overtaken conventional linear TV -- both broadcast and cable -- in terms of share of total viewing, a new analysis of publicly reported data for the second ...