Canadian broadcaster CTV on Monday began streaming the fourth season premiere of "The O.C." online ahead of its primetime TV bow here Thursday night at 7 p.m. By Etan Vlessing, The Associated Press ...
Findings from brands and agencies performance media partner Digital Remedy’s report, CTV/OTT: The Next Frontier of DTC Marketing, which surveyed US-based direct-to-consumer (DTC) marketers to ...
While D2C marketers have been relatively slow to invest in connected TV (CTV), their spend has been creeping up along with recognition of CTV’s targeting and ability to measure online and offline ...
While still relatively small, connected TV (CTV) is making some headway as a component in direct-to-consumer (D2C) and direct-to-business marketer strategies, according to the latest survey conducted ...
LG Ad Solutions, a global leader in advanced advertising for Connected TV (CTV), today released its 2025 Inclusive Screen report, highlighting the TV viewing habits and preferences of diverse American ...
As an independent ad tech advisor, Ivan Guzenko provides professional advice to the CEO and C-level management of the company SmartyAds Inc. This last holiday season was much like the last 20, and ...
PARIS--(BUSINESS WIRE)--Smart AdServer, the leading independent ad monetization platform, today announces its acquisition of DynAdmic, the integrated video advertising marketplace, and accelerates its ...
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