A study by IPAM concludes that the CR7 brand reached a record value in 2025. I f on the field Cristiano Ronaldo is still in search of the 1,000-goal mark, as well as reaching his 700th club ...

The attacker has been known as CR7 since his breakthrough at Manchester United and has crafted an entire global brand around the nickname. So how did it come about and what does it mean?

His CR7 brand has ongoing projects in Manchester, including a hotel, which could explain the sudden appearance of his jet. For now, fans can only speculate. But one thing is certain — whenever ...