Amazon, by more than one account, wants to become a big competitor in advertising against the likes of Facebook and Google, but its approach to how it will do this is something of a moving target, ...

Online ad network Industry Brains has launched a cost-per-impression-based network, dubbed IBGraphics, to complement its current cost-per-click network, IBContent--allowing marketers to bid CPMs on ...

Clearly buoyed by its strong news and late-night programming, NBC had a higher average CPM rate in 2010 compared with ABC and CBS, according to research from SNL Kagan. Figures across all dayparts ...

Madison Avenue is flirting with TV after a protracted period of playing hard to get. After several years of moving money out of TV ad budgets to experiment with new digital outlets and social media, ...

Are you a print subscriber? Activate your account. By Ilyse Liffreing - 58 min 42 sec ago By Kelly Ehlers - 1 hour 35 min ago By Alexandra Jardine - 5 hours 1 min ago By I-Hsien Sherwood - 6 hours 34 ...