The second annual Forbes CMO Europe Summit presented by Rokt, brought over 100 of the most influential CMOs and other marketing leaders from the UK, Europe and around the world for a day of ...

As the writer of the Forbes CMO newsletter, my goal is to put together a weekly roundup that helps you do your job better, bringing you news, analysis and conversations that offer the latest insights, ...

(What follows is some of what I shared in keynote remarks given at this year’s Forbes CMO Summit, in Aspen. The video of the full speech is below.) The greatest threat facing businesses globally isn’t ...

Shohei Ohtani is driving incredible sponsorship revenues for the Dodgers, helping push MLB past $2 billion in team sponsors for the first time. Here's the details. Choice Hotels innovates on loyalty ...

With just eight days until Christmas, we know that regardless of how much people are spending this year, they’re using more AI to do it. Back in September, Salesforce predicted that $263 billion of ...

As online search continues to evolve, marketers are shifting their tactics so their content can be more easily found through AI search platforms. A study from B2B tech communications agency 10Fold and ...